The Gambling Authority and the Gambling Board will coordinate their efforts. They will work together when taking action against illegal marketing of games in Denmark. This is in accordance to the new agreement between the Consumer Ombudsman.
The marketing of gambling companies can cross jurisdictions. For that reason, the Consumer Ombudsman, the Gambling Authority, and the Spilreklamenævnet have just entered into a cooperation agreement. This agreement aims to avoid duplication of effort. It also seeks to strengthen the overall coordinated regulation of the marketing of gambling companies in Denmark.
If gaming companies do not comply with the board’s criticism, the Gambling Advertising Board will forward cases to the Consumer Ombudsman or the Gambling Authority. The board will also forward cases if it finds violations of the authorities’ rules by a company.
Contrarily, if a company breaks the industry’s code of conduct, but not the rules handled by either the Consumer Ombudsman or the Gambling Authority, the Consumer Ombudsman and the Gambling Authority will inform complainants of the possibility to complain to the Gambling Advertising Board.
The Consumer Ombudsman and the Gambling Authority oversee many areas related to the marketing of games. The supervision of gambling companies’ compliance with the Marketing Act is under the responsibility of the Consumer Ombudsman. Moreover, other consumer protection rules apply. The Gambling Authority supervises compliance with the rules on the marketing of games in section 36, subsection of the Gambling Act. 1, also the rules on sales promotion measures in relevant gaming announcements.
A board set up by players in the gaming industry, the Gaming Advertising Board handles complaints about marketing of gaming companies that is in breach of the code of conduct of the industry. The code’s purpose is to strengthen the social responsibility of the marketing of the industry towards vulnerable groups and children, also to limit gambling addiction.
