As part of the deal, Sportsbet will feature its logo on men’s team jerseys of Independiente for both home and away matches.
Club Atlético Independiente, an Argentine soccer team has struck a new agreement with Sportsbet, an online sports betting. The deal means Sportsbet will have its logo on the front of the team’s jerseys for the 2025 season. This collaboration comes at the same time as the involvement of the club in the Copa Sudamericana.
Sportsbet’s logo will appear on the home and away jerseys of Independiente’s men’s team under the deal. The deal also includes a lot of business plans to boost the visibility of the betting platform throughout the year. Sportsbet offers online casino games, sports betting, and live casino experiences. It aims to become a major player in the sports world by this sponsorship.
Independiente is an iconic Argentine football club. It has a strong reputation across South America for its success in continental tournaments. The collaboration of the club with Sportsbet is part of its larger plan to team up with brands that can give long-term business support.
Even though people are upbeat about the deal, its timing has stirred up debate. Just a few days before the announcement, The Chamber of Deputies in Argentina passed a bill. This bill targets to put in place an almost total ban on ads related to gambling and betting. It includes sponsorships in sports. As of today, the Senate is looking over this legislation. They will tackle it further once their break ends in March of the following year.
As the bill, if passed, this change puts the future of these sponsorships up in the air, would stop betting companies from getting involved in football marketing. This move could have a big effect on Argentine football if it becomes law, where many top clubs have agreements with gambling companies.
