A new report from Blask shows the online gambling market of Asia’s continuing growth.
A new report from Blask shows strong growth in Asia’s online gambling market. India, the Philippines, and Bangladesh are the key markets driving this growth. Each market now generates over $2 billion in yearly customer expenditure. The study is based on 156 regulated and unregulated operators and 4.1 million active wallets. It shows deep market penetration, rising average spending, and significant demographic shifts.
Measuring Customer Expenditure Base or CEB, the analysis of Blask covers January to October of the current year. It defined as total yearly spend driven through repeat gaming behavior. The top ten markets account for almost 90 percent of all spending. The report estimates Asia’s cumulative online gambling market at just over $12 billion.
The authors describe the region as a high-velocity environment with quick onboarding and low friction. Mobile-first betting dominates, but churn happens almost instantly.
Blask notes that the next five markets range from $776 million to $590 million, showing narrowing gaps between mid-tier players.
The report identifies mobile usage above 88 per cent across all markets, with gambling traffic dominated by Android devices. Depending on market maturity, average customer monthly spend varies from $31 to $84.
India remains the largest single market through expenditure. The report attributes growth to quick UPI digital payments, low data costs, and customer familiarity with fantasy sports and cricket wagering. Wallet activation rates are high and churn low. Blask writes that India behaves as a high-velocity, high-retention market in spite of the regulatory uncertainty.
The Philippines performs strongly because of its licensed operator framework, as well as a track record of legal enforcement. Per user, average revenue is higher than India and Bangladesh. Blask notes strong affiliate channels, and offers an example of stable branded search volumes even in-off season periods.
