Experts at a leading iGaming analytical toolkit, Blask have observed notable changes in the Indian iGaming industry following the conclusion of the 2024 IPL or Indian Premier League. During the tournament, their findings highlight shifts in market share and the emergence of top betting brands.
The Blask Index is an established metric developed by the Blask team. This illustrates the aggregated level of engagement across Indian iGaming brands measured in the number of people interested. It reveals consequential changes according to the OSINT or open source intelligence data for the pre-IPL and IPL phases.
These phases surged from 973,000 on March 21 which is the pre-IPL to 1.9 million on March 22, tournament kickoff.
On April 28, peaked at 2.1 million during high-profile matches. The Gujarat Titans vs. Royal Challengers Bangalore and Chennai Super Kings vs. Sunrisers Hyderabad.
On May 26, it remained strong at 1.8 million on the final day of the tournament.
Following key market shifts, The Blask team highlights the following:
First, the meteoric rise of the Stake from 4th to 1st position. It captures a swaying 47.69% increase in relative market share. This surpasses industry giants like Parimatch, Dafabet, 1xBet, and 4Rabet.
Second, the consequent decline in market positions for the other top four brands which are Parimatch (-11.21%), Dafabet (-7.3%), 1xBet (–6.03%), and 4Rabet (-2.6%).
Third, Fairplay replaced Fun88 in the top 10 brands list. This is with a minimal difference in market share (respectively, 0.89% and 0.65%).
Lastly, Stake leads MoM growth with an astonishing 362% increase. It follows by Parimatch (31.48%), 4Rabet (31.75%), Dafabet (22.67%), and 1xBet (0.21%).
During the IPL using Blask AI Deep Learning algorithms to measure FTDs and GGR, the analytics department of Blask evaluated the performance of major Indian iGaming brands. They utilized open-source data from worldwide gambling commissions. It also employed the inner AI model to detect patterns and predict future FTDs and GGRs.
