BC.GAME has added one of the most exciting contenders of the UFC featherweight division to its growing combat-sports roster. The platform has announced Jean “Lord” Silva, a Brazilian mixed martial artist, as its newest brand ambassador.
Jean Silva is a Brazilian professional fighter competing in the UFC featherweight division. Known for his aggressive, forward-pressure style, he has secured numerous wins by knockout or submission and maintains a high finishing rate. From both fans and commentators, his performances have quickly earned him attention.
According to a spokesperson from BC.GAME, Jean represents exactly the kind of athlete they want to work with: direct, committed and willing to make decisions in big moments. His rise in the featherweight division mirrors how their community approaches competition and entertainment. They’re looking forward to building more around his fights and sharing those key moments with eligible audiences.
Under the deal, BC.GAME will create a series of fan-focused entertainment and engagement activities for Silva’s growing supporter base in permitted markets. This will include live or near-live content on fight nights, social media features, short-form updates, and viewing events. BC.GAME will also include selected offline activations. All initiatives let fans follow his journey in a relaxed, entertainment-driven way while complying with local regulations.
Jean Silva stated that he is happy to join BC.GAME as a brand ambassador. The team understands the fight game and how fans follow every detail around an event. This partnership will allow them to share more of Silva’s story before and after he steps into the cage. It will also help him connect with supporters in a more direct way.
BC.GAME will use the collaboration to deepen its presence in global combat sports while maintaining a compliance-first approach. All activities related to Silva will follow local regulations. They will be age-gated and shared only through appropriate channels in markets where such content is permitted.
