Betano has collaborated with one of the biggest clubs in the country, a year after launching in Argentina.
Kaizen Gaming has signed a collaboration with Club Atlético River Plate. This is through its online sports betting and iGaming brand, Betano.
Betano has become the main and front-of-shirt partner of River Plate for the current season, marking a significant milestone in both organizations’ growth and their long-term partnership. Julio Iglesias, CCO of Kaizen Gaming, praised River Plate as a global football institution, noting its massive fan base and over 120 years of rich history. He emphasized that the club shares Betano’s core values and relentless drive to raise the bar in everything they do, making River Plate the perfect partner for Kaizen Gaming.
Iglesias also highlighted the unmatched passion of River Plate’s fans for football, noting the excitement of being part of the club’s next chapter. For Betano, this partnership is an important step as the brand looks to strengthen its presence in the Argentine market, which it entered only a year ago. Kaizen Gaming believes that this collaboration will boost Betano’s visibility and further establish the brand’s footprint in Latin America.
For River Plate, this partnership not only represents international expansion but also provides an opportunity to diversify revenue streams. Jorge Brito, President of River Plate, expressed the club’s pride in partnering with Kaizen Gaming and Betano. He described the deal as a significant step forward in the club’s global ambitions, with River Plate now operating in 19 international markets, aligning perfectly with their global vision.
Kaizen Gaming has further reinforced its leadership in the sports industry by sponsoring major events like the CONMEBOL Copa América™ 2024 and the Argentine Professional Football League’s Torneo Betano. Brito emphasized that River Plate’s fanbase is the most followed globally, and this partnership will continue to help the club grow and break new ground.
