Kambi Group has officially assumed the role of OLG’s sportsbook provider. This follows the completion of a novation deal with FDJ Gaming Solutions France and the Ontario Lottery and Gaming Corporation (OLG).
Under this deal, Kambi is contractually responsible for OLG’s multi-channel sports betting operations on both online and retail platforms. Marking the official start of the new collaboration, OLG launched its Kambi-powered sportsbook on January 27th.
Kambi will take over OLG’s long-term sports betting operations after FDJ announced the change last year and stakeholders meet the required conditions.
With the requirements now met, Kambi’s Turnkey Sportsbook technology will power sports betting services for OLG’s PROLINE brand in physical locations under the new sportsbook setup.
Kambi bills itself as a supplier of numerous sports betting solutions. Its complete suite includes the Turnkey Sportsbook, Odds Feed+, Managed Trading, Bet Builder, and esports products.
The company’s platform supports both online and on-site betting, and authorized B2C operators use it in numerous regulated markets.
Powered by its esports subsidiary Abios, Kambi operates a dedicated esports vertical branded as Kambi Esports. This complements its traditional sports betting offerings.
This product covers major esports titles such as Counter-Strike 2, League of Legends, VALORANT, and Dota 2. It offers odds, data, widgets, live content, and features like player props, instant betting, and same-game bet builders.
Kambi also provides official esports data feeds through Abios and always-on esports content. This includes esoccer and ebasketball to its partner network.
Kambi Group CEO Werner Becher said they are thrilled to have officially completed the transition and to begin the next chapter of their collaboration with OLG. Having met the necessary conditions of the novation deal, Kambi is excited to become the official sportsbook provider and to have launched with one of the most respected lottery operators of the world.
He added that they value their collaboration with OLG. They look forward to leveraging their proven technology to help drive sustainable growth. They also aim to provide a safe and entertaining betting product for customers in Ontario.
