Kambi Group, one of Mexico’s fastest-growing sportsbooks, has signed a multi-year online sportsbook deal with Pickwin. The deal represents a central moment for the two firms in the growing gaming industry in Latin America. As Pickwin will no longer depend on a third-party sportsbook, it will switch sportsbooks in the deal. It will utilize the world-leading sportsbook offered by Kambi instead, called the Turnkey Sportsbook.
Operators are roaring for premium, scalable technology that can meet the demands and challenges of an ever-changing marketplace. This deal reflects the rapid growth of the sports wagering industry in Mexico. By choosing Kambi Group, Pickwin strengthens its partnership with a global leader renowned for advanced trading platforms and analytics.
This new collaboration will allow Pickwin to access Kambi’s complete sportsbook offering, including its award-winning Bet Builder product. The new collaboration highlights the operator’s commitment to delivering a top-notch, localized betting experience in Mexico.
The agreement offers the operator benefits such as collective market insights and margin-optimizing expertise derived from billions of bets processed annually. It also provides Pickwin with SGA networking access to Kambi’s global partners. The operator expects this collaboration to improve intelligent pricing decisions and strengthen risk management, driving sustainable business growth.
Reinforcing its position as a leading authorized B2B sportsbook provider in regulated Latin American markets, Kambi plans to launch the new sportsbook soon, further expanding its footprint in Mexico.
Discussing the partnership, Kambi Group CEO Werner Becher emphasized the strong alignment between the two companies and the role the collaboration will play in advancing the sportsbook industry in Mexico. He expressed excitement about partnering with Pickwin and supporting their vision of delivering world-class sports betting experiences across the country. Becher noted that Pickwin’s proven track record in Latin America, along with their deep understanding of regulatory frameworks, makes this an ideal partnership for driving sustainable growth.
