Crash and instant games are no longer a passing trend. Capturing the attention of younger audiences who crave simplicity, speed, as well as instant gratification, they’ve become one of the fastest-growing categories in iGaming.
Endorphina recognizes this shift. The studio, long respected for its classic slots titles, has stepped boldly into this space by launching Klikz.
In this exclusive interview, the Product Manager, Andrey Olekshko, and Chief Commercial Officer, Kirill Miroshnichenko share the vision behind Klikz, the inspiration for their first titles: AceX, DiceX, and Tower of Squeaks.
Moreover, they discuss how Endorphina is balancing its heritage of trusted quality with a forward-looking strategy. Klikz marks an evolution for Endorphina, bringing global players fresh entertainment with innovation, transparency, and operator flexibility.
Andrey Oleshko said that they’ve been eager to try something new for quite some time, and this moment felt promising. Crash and instant games are at the peak of popularity, especially among younger players who value fast, simple, and engaging gameplay. For them, Klikz is an opportunity to expand beyond traditional slots and apply their expertise to an entirely different category.
Kirill Miroshnichenko said they clearly see a shift in player behavior. People are looking for instant emotions and instant results. Crash games have exploded recently, and they didn’t want to just follow the trend. Their goal was to bring the trusted quality of Endorphina into this space and do it right. Klikz is their way to reach a new audience with a fresh entertainment format.
Oleshko said that the global trend in slots is moving toward advanced visuals and complex mechanics. But for crash and instant games, the trend is simplicity. AceX, DiceX, as well as Tower of Squeaks are designed for instant bets and instant wins. They focused on transparency and usability, the games are lightning-fast, easy to understand, and work seamlessly across all devices.
According to Miroshnichenko, these three titles reflect their vision of the market: simple mechanics, fast gameplay, and premium quality. This combination makes Klikz appealing to both players and operators, as it balances accessibility with the reliability Endorphina is known for.
