Growe Partners and Blask share some context on the first part of the year. They focus on developments in Latin American gaming markets.
Growe Partners and Blask have analyzed various data points, including traffic trends, earning potential, and player behavior. Their goal is to reveal what is truly driving growth across Latin America right now. The result is not just another market overview. Instead, it offers a shared perspective, where Blask’s analytical depth combines with Growe Partners’ affiliate and on-the-ground expertise.
The iGaming of LatAm scene has moved from potential to performance from Mexico City to São Paulo. In the first quarter of the year, the five main markets which are Brazil, Mexico, Argentina, Chile, and Colombia, saw remarkable shifts in user activity, as well as affiliate ROI. Blask Index or a dynamic metric developed by Blask that aggregates anonymized search-interest data for iGaming brands and converts it ito a country-level score of market engagement, states that regional activity rose over 20% year-on-year, reaching Tier-1 benchmarks.
Mexico and Chile were the clear growth leaders with the Blask Index of Mexico climbing from 22.1 million to 32.9 million or +49%. On the other hand, Chile rose from 24.1 million to 32.4 million or +34%. Argentina followed with +21% and the heavyweight of the region, Brazil, rew 14% to 1.18 billion. This shows a market consolidating after regulation. After a strong 2024, signaling short-term saturation instead of decline, Colombia eased 20%.
Behind these movements is a hyper-connected audience. The five markets together have more than 450 million internet users. Mobile penetration exceeds 80%, and the urbanization rate averages 85%. Latin America’s digital economy is maturing quickly. This growth is supported by nearly 95% literacy, expanding access to e-wallets, and a young median age of 32-35. This age range is ideal for both tech adoption and gaming engagement.
