The NBA and basketball superstar LeBron James has a fondness for football. This is well known in his hometown.
At the same time when he was the basketball team’s best player at St. Vincent-St. Mary High School, he was also a star on gridiron at the same time.
He is a definite Ohio State Buckeyes fan. He has switched his pro football allegiance to the Browns in his recent years. Even though he no longer plays, he still has his fun with the sport.
James announced on X (formerly known as Twitter) that he has inked a deal with DraftKings. According to him, football season just got A LOT of fun.
Jason Robins is the co-founder, CEO and chairman of the board. He welcomed James with a praise.
Robin said that welcoming one of the most influential and greatest athletes of all time, LeBron James, to the DraftKings family is an absolute honor and privilege. They look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings, while delivering exciting engagement opportunities to the customers and his loyal fanbase for years to come.
Back then, an endorsement for a pro athlete would have been unheard of, but with the NBA’s collective bargaining agreement in 2023-2024, athletes can now benefit from their celebrity.
It is only a matter of time before a star athlete took advantage of this opportunity with an organized sports betting.