Parimatch is proud to collaborate with Leeds United F.C. as the official sleeve partner for the men’s first team. The partnership begins as the club returns to the Premier League in the 2025/26 season.
Leeds United is back where it truly belongs — in the top flight. The club carries a rich football legacy. Its passionate and loyal fan base has earned wide recognition. Parimatch is here to capture that moment, celebrate it, and support it, loud and clear.
Parimatch has over 30 years of experience in bold, high-energy campaigns. These campaigns connect fans and sport. Parimatch is the #1 global gaming platform. The brand has teamed up with top clubs and athletes worldwide. Its return to the Premier League shows a clear focus. Parimatch aims to stay at the top of the game with strong determination.
Parimatch logo will appear on the left sleeve of the official home and away kits of Leeds United this season. The branding will also be visible at Elland Road and Thorp Arch. It will appear on perimeter LEDs and across club media backdrops.
Parimatch and Leeds will launch a series of joint digital campaigns and activations. These will run throughout the season. They aim to bring fans closer to the action and passion of the Premier League.
The Parimatch Press Office said that this partnership is about more than just a logo. It’s about backing ambition. Leeds United represents resilience, loyalty, and a return to where they belong–the Premier League. At Parimatch, they partner with clubs that play to lead, not follow. That’s exactly the spirit they see in Leeds, and they’re here to back it.
Leeds United’s Chief Business Officer, Morrie Eisenberg, said they’re pleased to welcome Parimatch as the club’s new sleeve partner. He noted that Parimatch is a trusted brand with a long history in the sports industry. The company has shown strong commitment to the game. They will work closely with the Parimatch team to keep their commitment to delivering innovative campaigns and activations where possible.
