LEON is a global leader in digital entertainment. To operate in Tanzania, it has entered into the African market with the successful acquisition of licenses.
The strategic expansion marks a significant milestone in global growth strategy of LEON. It underscores its commitment to bringing world-class digital entertainment to new and emerging markets.
Jérôme J. Dufourg is the Regional Director of Operations in Africa. He spearheaded the expansion of the company in Tanzania.
LEON TANZANIA is the commercial brand under which the company will operate. It has successfully secured two licenses from the Tanzania Gaming Board. This allows it to offer casino and sports betting services in the country. This achievement follows a careful due diligence process. It also reflects the adherence of LEON to the highest regulatory compliance standards.
LEON selected Tanzania as the ideal starting point for its African operations after thoroughly evaluating potential markets. With one-third of its 68 million population connected to the internet, Tanzania offers a dynamic, fast-growing market with significant opportunities for digital entertainment.
Substantial foreign investments, 5G connectivity, and a stable political climate define Tanzania’s robust business environment. This provides a solid foundation for operations of LEON.
The Regional Director of Operations in Africa at LEON, Jérôme J. Dufourg, said, entering Tanzania is the beginning of a new chapter for LEON in Africa as the company continues to redefine industry benchmarks through its expansion worldwide, delivering innovative digital entertainment solutions to new audiences and propelling their goal to be a market leader and setting industry standards for excellence.
He added that the company’s strategic approach, along with its strong operational foundation in Tanzania, positions them for success in Africa’s rapidly growing digital entertainment sector. He also expressed his excitement about leading the operations on the continent.
