Catena Media, a leading affiliation marketing services provider, powers online betting and casino operators worldwide. It published its 2024 annual report. The report outlined several challenges and accomplishments from 2024. It also highlighted the company’s priorities for the year ahead. They released this recently.
The latest financial and business update highlighted that Catena’s revenue in 2024 reached €49.6 million ($53.3 million). Year-over-year, the aforementioned result signaled a 35% decrease. The adjusted EBITDA reported by Catena in 2024 was €5.4 million or $5.8 million. This points out to a decrease of 79% when compared to 2023.
Nevertheless, the company acknowledged the importance of 2024, during which it was able to undergo strategic transformation. The transformation streamlined various operations and addressed challenges. As a result, slot revenues dropped by 39% last year.
Catena’s new leadership team successfully completed the strategic transformation. The company recognized this as a milestone achievement in its development. Catena’s 2024 annual report states that the new leadership quickly identified key challenges. These included declining revenues, lower CPA rates, high operating costs, and difficult organic search conditions.
The company streamlined its headcount and terminated underperforming media partnerships, addressing the aforementioned challenges. Moreover, Catena adopted a product-led structure that positively impacted its core brands. It leveraged various assets with the strategic goal of reducing debt and increasing financial flexibility.
The company overhauled its technology infrastructure to enhance data management and collection. This improvement complemented other processes while expanding revenue streams and optimizing operations. Catena Media stated that these strategic changes have already improved margins by year-end. They strengthened the company’s ability to drive sustainable growth across multiple channels. They also positioned it for a return to organic growth in 2025.
