Andrey “Mellstroy” Burim, a Belarusian streamer and blogger, has launched his own online casino. It is called Mellstroy Casino and was created in partnership with 1win, a gambling operator. The platform is now live at mellstroy.com. Together with the casino, the team launched a new affiliate program called Mellaff. Built on 1win’s Fame CPA network, it lets partners earn commissions by bringing in new players.
The platform offers betting lines, tailored conditions for high rollers, as well as instant payouts in both fiat and cryptocurrencies. With this move, Mellstroy is shifting from promoting third-party casinos to running his own. This significantly expands his presence in the online gambling industry.
A major leak preceded the launch. A working prototype of the project appeared online a day before the official release. On this platform, Mellstroy had recently promised to give away $1 million to the first users as a welcome bonus. The launch went ahead as scheduled in spite of the leak.
Later, the streamer claimed that the leak was actually part of a planned marketing campaign. It was designed to generate buzz around the project.
Mellstroy said, “They thought they’d stopped me? Ha! All they did was press the ‘start’ button early. Thanks to the haters for the free publicity — now the whole internet is talking about us. It’s my move now, ladies and gentlemen.”
Thanks to his provocative content and active promotion of online gambling, Andrey Burim is one of the most popular figures in the Russian-speaking streaming world. He gained global attentin in the past year with an unusual publicity stunt. Celebrities and politicians around the world mentioned his name, from Lithuania’s President Gitanas Nauseda to football star Kylian Mbappe.
