The NBA, or The National Basketball Association, announced a multi-year partnership with Entain. Entain is one of the world’s largest sports betting groups. The partnership makes Sportingbet, Entain’s leading brand in Brazil, the first official betting sponsor of the NBA in the country. The brand will also be a sponsor of the NBA House in São Paulo during the Finals.
Sportingbet will also serve as a sponsor of NBA House in Brazil. It will return to São Paulo in June this year during the NBA finals.
The brand will sponsor live programming on the NBA Brazil YouTube channel. It will also offer Brazilian fans the opportunity to enjoy hospitality experiences in the United States.
The partnership will promote responsible gambling and best-in-class practices to protect the integrity of NBA games.
EVP/MD LatAm, Canada, and Iberia at Entain, Curry Sloan, said that Sportingbet is very proud to announce its collaboration with the NBA. This project brings them even closer to their consumers, especially the Brazilians who culturally love basketball. They are excited about what they can build together. Partnering with one of the world’s leading sports brands will help them engage the fan base in the huge and vibrant Brazilian market.
NBA Vice President of International Gaming & Data Ventures, Kuljeet Sindhar said that their collaboration with Sportingbet reflects their commitment to engaging NBA fans in Brazil in new and creative ways. They look forward to working with Sportingbet to bring passionate NBA fans in Brazil even closer to their favorite teams and players.
The 2024-25 season is streaming live in Brazil on ESPN, Disney+, and Prime Video. It is also available on the NBA Brazil YouTube channel and NBA League Pass. NBA League Pass is the premium live game subscription service available through the NBA app.
Brazil fans can find more information about the NBA at NBA.com/Brazil. They can also download the NBA app. Additionally, fans can follow NBA Brazil on Facebook (Facebook.com/NBABrasil), Instagram (@NBABrasil), TikTok (@NBA_Brasil), and YouTube (@NBABrasil).
