RubyPlay has agreed a new collaboration, signs a deal in the Italian market with Snaitech, a gaming operator.
Various RubyPlay’s games will be made available to players in Italy via POP or Playtech Open Platform. This includes the likes of Diamond Explosions 7s and Alice in the Wild.
This marks another key deal for RubyPlay. It aims to unite its presence in the Italian market. They have also agreed a number of other partnerships in the region for the past months.
Agreements with NetBet Italy has been included. This is an extended partnership with operator PokerStars. Last January, there was a collaboration with deal with Microgame. It is a prominent brand in the Italian online gaming sphere.
Chief Product Officer of RubyPlay, Dr. Eyal Loz said that they are thrilled to partner with Snaitech and expand their footprint in the Italian market following previous successful collaborations in the region.
He added that this partnership represents an exciting opportunity for them to introduce their immerse gaming content to a broader audience and further establish themselves as a leading provider of premium gaming experiences within the country.
Alessandro Graziosi also added a statement. He is the Chief Digital Officer of Snaitech. Graziosi said that their aim is to ensure new and engaging gaming experiences. They are confident that the addition of RubyPlay’s portfolio to their platform will resonate well with their audience and look forward to a lasting relationship together.
In early March, RubyPlay signed a content integration deal with EveryMatrix. This is in line with the company looking towards long-term growth.