NSN or the North Star Network is a prominent global sports media company. It has made a significant move in the African market by buying Soccernet.ng. The latter is a leading football-focused platform in Nigeria.
This purchase marks a significant milestone for NSN. It aligns with their strategy to expand across the African media landscape.
Soccernet.ng has steadily become a trusted name in Nigerian football journalism since its establishment in 2014. Over the years, it has expanded its offerings to provide comprehensive daily coverage of local football. It also covers trending global sports stories. The platform has gained significant recognition for its quality content. This includes winning the prestigious Sports Blog of the Year award at the Nigerian Blog Awards.
Soccernet.ng has attracted a global readership spanning over 150 countries. Key markets include the United Kingdom, the United States, Canada, and Spain. Its impressive reach and strong reputation make it a valuable addition to North Star Network’s portfolio of over 30 sports media brands. This portfolio includes notable names like Afrik-Foot, Football Whispers, SportsMole, and Top Mercato.
Julien Josset, Co-founder of North Star Network, expressed his enthusiasm for the acquisition. He shared that they are thrilled to welcome Soccernet.ng into the North Star Network family. He highlighted that Soccernet.ng’s passion for Nigerian football and dedication to quality journalism align perfectly with the network’s global vision of connecting fans to the game they love.
The group’s commitment to amplifying local voices in key regions is clearly demonstrated by integrating Soccernet.ng into its portfolio, especially in Africa. This acquisition strengthens North Star Network’s strategy of delivering hyper-focused content to sports fans. It also supports the sustainable growth of its brands on a global scale.
As part of this strategic acquisition, the Soccernet team will remain central to the brand. This ensures that it retains its authenticity and unique perspective on Nigerian football.
Reflecting on this milestone, Biyi Akangbe, the founder of Soccernet.ng, shared his thoughts in the company’s press release. He recounted their journey, stating that they started as a small website 10 years ago with a passion for delivering news about Nigerian footballers to readers. Over time, they have grown into a globally renowned and trusted source for Nigerian football news, culminating in their acquisition by North Star Network.
