OddsMatrix is EveryMatrix sportsbooks and odds feed business. It has further enhanced its premium sports content offering through collaborating with micro-markets provider Kero Gaming. The partnership will allow OddsMatrix to integrate its new partners’ suite of traditional and contextual football-led micro markets. These markets will be included in its sportsbooks and feed coverage. Basketball, baseball, and American football will follow later in 2025.
These rapid micro-markets will expand OddsMatrix’s coverage of over 170,000 monthly live betting events. They will also add to its 650+ bet types across its always-on sportsbook.
Kero’s content will enhance OddsMatrix’s existing multi-sport Fast Markets product. It will provide sportsbook and odds feed customers with real-time, instant betting options on various in-game moments.
OddsMatrix will strengthen its growing global tier-1 client base with a unique and dynamic live betting experience. It will achieve this by combining its proprietary Fast Markets with Kero’s micro-betting output.
OddsMatrix’s CEO, Tor Skeie, stated that integrating with Kero Gaming enhances their premium sportsbook and feed coverage. Kero has played a key role in the growth of micro-betting. The company is excited to bring its content to the always-on sportsbook.
He added that they are passionate about offering their loyal customers technology, tools, and content that help them differentiate themselves. This partnership will support that goal.
Kero Gaming’s CEO, Tomash Devenishek, commented that partnering with EveryMatrix is a natural fit. Both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.
He added that the partnership allows them to integrate their cutting-edge micro-betting technology with EveryMatrix’s powerful platform. This creates new opportunities for engagement and excitement.
EveryMatrix provides iGaming software, solutions, content, and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators and newer brands. The platform is highly modular, scalable, and compliant. It allows operators to select the best EveryMatrix solution and combine it with third-party and in-house technology and capabilities.
