Last January 13, a new era has begun by Sociedade Esportiva Palmeiras. The Marketing Department of Verdão has signed a deal with Sportingbet. Sportingbet is an iconic brand in the sports betting segment in Brazil. The agreement makes Sportingbet the main sponsor for the men’s and women’s professional team uniforms until December 2027.
Owned by Entain, fans will see the Sportingbet brand. Palmeiras and Sportingbet Usher in a New Era in the Club’s Storied History. The deal also grants naming rights for TV Palmeiras and Palmeiras Cast, along with appearances in content and broadcasts on TV Palmeiras and other official channels.
Verdão’s president, Leila Pereira, stated that Palmeiras boasts one of the most valuable brands in world football. She emphasized the club’s commitment to consistently seeking credible partners who can contribute to its growth and further enhance its success. They warmly welcome Sportingbet and celebrate the beginning of this new era. She is confident that together they will build another successful partnership that will forever be part of the history of the Greatest Champion of Brazil.
Head of Sportingbet Latin America, Antonio Forjaz, said that over the past decades, they have built a reputation. This reputation is based on trust, responsibility, credibility, and success. These are values they also see in the glorious 110-year history of Sociedade Esportiva Palmeiras. They deeply honor joining the victorious men’s and women’s teams of the Greatest Champion of Brazil and its passionate fanbase. They know what lies ahead: more titles to add to the 1951 Club World Cup, the three men’s Libertadores championships, the women’s Libertadores championship, the 12 Brasileiros championships, and the four Copas do Brasil. These are just some of the many victories of this remarkable club that embodies Brazilian football.
