Tabcorp, an Australian gambling company, has joined forces with PandaScore. The esports specialist will serve as its dedicated provider of data and odds.
The agreement allows PandaScore to expand its presence in the Australian market. It also enables Tabcorp to integrate PandaScore’s esports data and odds services for Counter-Strike, League of Legends, and Dota 2.
The company aims to expand its offering to include PandaScore’s full suite of games. Currently, Tabcorp is integrating odds for only three esports titles. Current offerings will be accessible via both digital and physical means. This includes Tabcorp’s web, mobile app, betting shops, and terminals in licensed venues.
The deal also sees Tabcrop offer an expanded range of markets and market lines according to a release. This includes the player markets of PandaScore.
When it comes to expanding its business to new markets, PandaScore is no stranger. This 2024, the company obtained a Colorado betting license. Furthermore, the company recently partnered with big names in the gambling market such as William Hill and Betfred.
This move marks Tabcorp’s first steps into esports, building on its success as one of Australia’s leading gambling brands.
David Beirne, Tabcorp Trading General Manager commented on the deal saying that this partnership with PandaScore is invaluable to their investment in esports. It gives them access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fir for the next generation of bettors.
He also said that this partnership is another step in creating the ultimate sports entertainment experience for their customers.
