Betsson is a Swedish betting company and elected Casino Operator of the Year. Recently, the company announced to its team the arrival of the Peruvian football star, Paolo Guerrero as its global ambassador.
Aside from this move being a strategy, it is also a bold step to further solidify Betsson’s presence in the busy Latin American market.
Guerrero, the Peruvian football star spoke about the partnership. This deal does not only highlight Betsson’s success in Peru, but also its impact across Latin America. He is more than just a player.
His real name is Jose Paolo Guerrero Gonzales. He was born on January 1, 1984 in Lima. He has built a career full of both achievements and recognition. The football icon took his first steps at Alianza Lima in Peru. Soon after, he crossed the ocean to play for one of the most popular football teams, Bayern Munich in 2002.
Guerrero also had his memorable moments such as being the runner-up in the 2019 Copa America and the goal that led Corinthians to glory in 2023. Aside from these, he also became an inspiration for many football fans and lovers.
Andrea Rossi is Betsson’s Commercial Director for Latin America. He is sharing Guerrero’s excitement. He also highlights that having a name like the star’s reinforces Betsson’s leadership position in online entertainment.
Moreover, the company is already reaping the rewards. It has become recognized as Casino Operator of the Year at the SBC Awards Latin America 2023 and established prominent partnerships with teams. These teams include Boca Juniors, Racing Club, and Atletico Nacional.
Having Guerrero on board, Betsson repeats its commitment to providing not only an exceptional, but also a safe gaming experience. As a consequence in consolidating its well known position in the Latin American online betting and entertainment market.