The online betting platform Parimatch, has signed an agreement with Jovem Pan network. The agreement states that Parimatch will sponsor all sports programs of the network.
Marcela Marchi, the channel’s commercial director, celebrated this partnership. She expressed her confidence that this new partnership will be long-lasting and very productive. Marchi said that they are extremely happy with their new partner in their sports programming. She also said that together with Parimatch, they will work to achieve their goals.
The commercial director states that this partnership begins successfully, bringing Parimatch and international recognition with Jovem Pan, a leader in communication in the country. Aside from this, Joven Pam is also known for its other successful partnerships with major clubs like Chelsea, Juventus, and Botafogo. By this new deal, it significantly expands its reach in Brazil.
According to Kantar Ibope Media, Jovem Pan network is the second most-watched news channel in December. It now displays the Parimatch brand in the sports programs Camisa 10, Canelada, Jornada Esportiva, and Bate Pronto.
Jovem Pan News has reached over 12 million viewers and has maintained the second position in the audience rankings since March 2023. Not only that, but it also has a daily average of 510, 000 people tuning into the programming.
On the other hand, Parimatch is a global setting brand. It integrates technology, business, and sports. It also aims to deliver limitless entertainment based on innovation. Since it was established in 1994, Parimatch has grown to become one of the leading betting companies in different places such as Africa, Asia, Europe, and Latin America.
Parimatch also operates with a clearly digital positioning and continues to develop and improve the quality of its customer experience. 600, 000 active users enjoys this. It totals to around 6 million registered users across four different continents.
