Where do you think regulation will stand by the end of the first quarter of 2025? The regulated Brazilian gambling market is expected to launch in the next two months.
Phyllyp Sedicias said that it’s certainly a very exciting time for the Brazilian market! What are your predictions for regulation by the end of Q1 2025? The Brazilian gambling market is gearing up to launch in the next two months.
It has, however, been a long journey to get regulations passed. Now, as they approach January, he believes the entire industry is on edge. Everyone is eager to see how the market is preparing for the launch.
More than 100 operators have already applied for licenses. Each license permits up to three different brands. This means there could be more than 300 regulated sites live in Brazil from day one. Of course, each brand will face an uphill battle to quickly gain market share and brand recognition.
Regarding the licensing process, the government has been very pragmatic with its approach. They have focused on licensing frameworks and tax contributions to provide much-needed oversight of the industry. These new regulations will create a level playing field for all licensed operators. They will also help reduce the threat of the black market. In the initial months after regulation, he believes the focus will be on compliance and technology. However, he also thinks player behaviors will influence regulation as the market stabilizes.
With 26 federative units, Brazil is a huge market. When asked about the most significant and exciting states or provinces, Phyllyp Sedicias highlighted Brazil’s immense potential. With a population of over 212 million, he sees Brazil as a key player in the gaming market. He believes the introduction of federal legislation will greatly excite players eager to enjoy gaming in a regulated environment. For him, there are a handful of regions which stand out, the first being São Paulo. With one of the highest populations of any city in Brazil, it has significant potential. The city’s enormous football fanbase further supports this. He truly believes that sports betting will see considerable uptake there.
