Fast Track has agreed a new partnership to provide its CRM solutions designed specifically for the iGaming industry, to PolarLotto, a Swedish lottery betting operator.
The collaboration will see PolarLotto utilize Fast Track’s Singularity model. It uses AI and machine learning to deliver tailored content. This helps the operator expand online. The aim is to elevate player engagement and retention strategies.
This partnership aims to push/move forwards PolarLotto’s expansion from offline to online offerings.
Benjamin Burstein, PolarLotto CEO, is thrilled about transforming their business with Fast Track’s cutting-edge technology and automation tools. Transitioning to the online space, they have full confidence in Fast Track’s mastery of custom segmentation, real-time data capabilities, and personalized experiences. They believe these will enable them to better serve their players and achieve their business objectives.
Simon Lidzén, CEO and co-founder of Fast Track, expressed excitement about partnering with PolarLotto and backing their online expansion. He emphasized that their tools empower lean teams to achieve remarkable results. They eagerly anticipate assisting PolarLotto in maximizing their online presence and engagement.
PolarLotto, licensed by the Swedish gambling regulator Spelinspektionen, operates with offices in both London and Stockholm. It offers Swedish players the opportunity to bet on the outcome of the world’s biggest lotteries. This includes Powerball and MegaMillions, and 24 other international lotteries.