inplaySoft and PopOK Gaming have announced a strategic collaboration aimed at expanding the casino game portfolio provided by inplaySoft. This partnership is a significant milestone for inplaySoft, a company already well-established in Brazil. With this agreement, inplaySoft continues to enhance its growth. It will provide both operators and players with an even wider variety of casino games. This collaboration is focused on increasing player retention by offering diverse gaming options and improving the overall gaming experience. The partnership marks the third of its kind. It follows agreements made during the recent BiS SiGMA Americas event in São Paulo.
Aneta Khalatyan, business development executive of PopOK Gaming, expressed her excitement about the collaboration. She emphasized the importance of partnering with companies that share similar values to ensure mutual growth and long-term success. Khalatyan noted that this partnership will help the companies continue their growth journey. It will allow them to strengthen their presence in key international markets. She is eager to work closely with inplaySoft to provide exceptional experiences for partners and customers alike.
Valentyn Kyrylenko, Chief Revenue Officer at inplaySoft, shared that PopOK Gaming’s values played a pivotal role in finalizing the agreement. He pointed out that PopOK Gaming’s commitment to uniqueness, diversity, and accessibility aligns with inplaySoft’s own core principles. These shared values were essential to fostering this collaboration. Through this partnership, inplaySoft will continue to grow its portfolio. It will offer more options to its operator partners, ultimately increasing player satisfaction. This expanded game selection is expected to have a positive impact on player retention rates.
This partnership strengthens both companies’ positions in the global iGaming market. It helps them meet the growing demand for diverse and engaging gaming content while ensuring they maintain a competitive edge in the industry.
