Pragmatic Play, a leading iGaming content provider, has launched its Smart Studio live casino solution with Midnite. Midnite is a UK-licensed operator. The partnership allows Midnite to offer fully branded versions of Pragmatic Play’s popular live titles. These include Blackjack, Blackjack X, Roulette, and Auto Roulette.
Smart Studio provides a faster and more cost-effective alternative to traditional dedicated setups. The platform lets multiple brands share the same live tables. This significantly reduces the time and expenses of creating branded environments. For Midnite, the move marks a strategic expansion into the live casino vertical. It also complements the company’s strength in sports betting and iGaming while broadening its entertainment portfolio.
Irina Cornides, Chief Operating Officer at Pragmatic Play, commented on the launch. She emphasized the company’s commitment to providing partners with flexible and efficient solutions. She explained that Smart Studio removes many hurdles operators face when customizing live casino products. This makes it an ideal choice for brands that want to expand quickly while keeping a unique identity.
From Midnite’s perspective, the integration marks a key milestone. Chelsea Pinho, Senior Casino Manager at Midnite, explained that the operator’s focus has always been on delivering the best possible betting and gaming experience to sports fans. By launching a fully branded live casino suite, Midnite can now engage players in a way that reflects the authenticity and style of its brand. Pinho further noted that the design, quality, and functionality of Pragmatic Play’s titles will elevate the level of immersive entertainment offered to players in the UK market.
Pragmatic Play also supports its partners with customizable environments, multiple interfaces, promotional tools, and 24/7 assistance. These features help drive engagement and performance. With this launch, both companies aim to enhance the live casino experience for UK players. They are also expanding opportunities in the highly competitive global iGaming market.
