Relax Gaming has entered into a collaboration with TaDa Gaming through its Powered By Relax program. This agreement will integrate TaDa Gaming’s diverse portfolio into Relax Gaming’s distribution network. The content includes a wide range of games such as slots, crash games, table games, bingo, and fishing-shooting games. This provides a broad selection of options for operators and players.
TaDa Gaming has established a strong presence in emerging markets. This is especially true in Latin America and Brazil, where it boasts over 60 certified titles. Additionally, the studio is certified in several regulated markets, including Malta, the United Kingdom, Sweden, Greece, Portugal, Italy, and Romania. This certification across various jurisdictions highlights TaDa Gaming’s commitment to meeting the regulatory requirements of diverse markets.
The company follows a Glocalisation strategy, creating region-specific content to support its international expansion. This approach has already shown strong early results this year, especially in terms of localized content performance. By tailoring its offerings to local preferences and regulations, TaDa Gaming ensures a more engaging experience. This makes the content more relevant for players in each market.
Katie Fraser, Head of Partnership Success at Relax Gaming, expressed enthusiasm about the collaboration. She noted that bringing TaDa Gaming on board is a fantastic move. Fraser highlighted their broad content range, from top-performing slots to unique fishing-shooting titles. This offers immediate value to their operator partners. She also praised TaDa Gaming’s Glocalisation strategy and the strong regional traction it has achieved. The strategy aligns perfectly with Relax Gaming’s vision as an aggregator.
Ray Lee, Director of Business Development at TaDa Gaming, shared his excitement about joining the Powered By Relax program. He called it a significant milestone in their growth journey. Lee emphasized that this partnership will open up new opportunities for the studio. It will help them reach broader audiences and deliver regionally resonant content. This will be achieved through a trusted and high-performing aggregation platform.
This collaboration follows Relax Gaming’s expansion of its Dream Drop network. The network recently introduced fast-paced Daily Jackpots. These jackpots are aimed at boosting player engagement across its jackpot offerings.
