Grainne Hurst, CEO of BGC, said that Safer Gambling Week has once again proven its value. It effectively encouraged more bettors to use the wide variety of safer gambling tools available.
The BGC (Betting and Gaming Council of the United Kingdom) reported a 22% increase in the use of responsible gambling tools. This surge took place during Safer Gambling Week 2024.
Safer Gambling Week 2024 was held from November 18 to 24. It delivered an impressive 7.2 million safer gambling messages to bettors throughout the week. This is a 10% increase in comparison to 2023. BGC states that more than 1.5 million unique accounts used a safer gambling tool during Safer Gambling Week. This accounts for the 22% increase, in comparison to the previous year. In addition, 47% of players set a deposit limit for the first time. As a result, the total number of deposit limits set during the campaign rose by 14%.
The campaign also broke new ground on social media. It generated over 60 million impressions across major platforms like X, Facebook, LinkedIn, and Instagram. This marks a substantial 21% increase compared to Safer Gambling Week 2023. The campaign also attracted over half a million visits to the Safer Gambling Week website. It offers guidance and support for those experiencing difficulties. It also provides information on safer gambling tools, such as deposit limits and time-outs.
Grainne Hurst, CEO of BGC, said that Safer Gambling Week has once again proven its value by effectively encouraging more bettors to use the wide range of safer gambling tools available in the regulated sector. She added that the latest figures clearly reflect the campaign’s ongoing success and highlight the industry’s commitment to raising standards. According to Hurst, this ensures that millions of people who enjoy gambling can do so in a safe and responsible environment.
