The latest NBA advertisement of DraftKings debuted recently. The commercial features basketball legend Shaquille O’Neal on screen. He appears alongside comedian Kevin Hart and former WNBA star Lisa “The Dominant” Leslie. The 30-second national commercial showcases the player prop offerings, from first bucket to points of DraftKings.
Fans are in for a treat as Shaq lights up the screen with his co-stars. Moreover, a surprise moment awaits at the end of the advertisement. The campaign also highlights exciting promotions for the NBA season. This includes an offer for new customers: bet $5 and receive $200 instantly in bonus bets. All eligible customers also get a daily pregame NBA player prop boost.
The latest campaign of DraftKings will excite basketball fans as they gear up for the new season.
In a social media clip, Shaq said, “Some people call me Shaq but you can call me Mr. DraftKings.” Chief Marketing Officer, Stephanie Sherman said for her part that DraftKings is thrilled to welcome NBA legend Shaquille O’Neal to the family. Shaq’s personality and unparalleled energy will elevate their brand through different marketing initiatives all NBA season.
She added that his enormous presence matches their commitment to delivering exceptional experiences for their players.
This is far from being first foray of Shaq into the business world. He became a minority owner of the Sacramento Kings in 2013. He eventually sold that stake in 2022. Shaq also splashed in franchise ownership and still owns 150 car washes, 40 health clubs, and the Big Chicken restaurant chain.
In a long line of endorsement deals for both O’Neal and DraftKings, this collaboration is the latest in a long line of endorsement deals. Shaq joins the roster of All-Star DraftKings which also includes LeBron James and David “Big Papi” Ortiz, the Boston Red Sox legend.
