The company successfully acquired a Greek operating license and then launched its platform.
Soft2Bet purchased a Greek operating license. With this, the company has strengthened its foothold in Europe. It has now launched ElaBet.gr in Greece.
Soft2Bet’s product, compliance, and marketing teams collaborated to launch the platform. They ensured full adherence to HGC (Hellenic Gaming Commission) regulations.
Soft2Bet positions ElaBet.gr as a platform that targets to identify itself with a variety of exclusive content. This includes Greek-speaking live casino tables. It also features three custom-built games inspired by Greek mythology: Gates of Hades, River of Styx, and Medusa’s Madness.
Furthermore, the platform features Soft2Bet’s proprietary gamification mechanics. These introduce a mission-based approach to gaming, designed to boost retention and user engagement.
Soft2Bet’s Founder and CEO, Uri Poliavich, comments on the launch and stated that they are nto just launching a product. They are setting a new benchmark for the gaming industry in Greece.
She added that ElaBet.gr upholds the highest standards of innovation and compliance. This success was made possible through exceptional teamwork across the product, compliance, and marketing departments.
Poliavich also said that they are responding to both regulatory expectations and market demands. They are confident that their gamification-driven approach will redefine the player experience in Greece.
Soft2Bet’s Greek expansion follows its recent regulatory achievements in other jurisdictions. This includes getting a general license from Directorate General of Spain for the Regulation of Gambling or DGOJ in January 2025.
