ToonieBet, an online brand of Soft2Bet has collaborated with Ottawa Senators. This becomes the official online casino partner of NHL team. ToonieBet says it will be there every step of the way as its partner. It will engage fans with exclusive giveaways, entertainment, and a premium casino experience. This comes as the team secures a playoff spot in the NHL.
In 2024, Tooniebet brand launched as part of Soft2Bet, an iGaming turnkey solutions provider. They boast a portfolio of 19 global licenses. This includes Ontario.
Highlights of the collaboration include in-arena and broadcast branding, such as digitally enhanced dashboards for home and away games, in-rink board signage for home games, and virtual slot signage for various games. It also features digital inventory across the Ottawa Senators’ site on NHL.com. For direct fan engagement, there will be social contests and promotions hosted on the Senators’ digital platforms. Additionally, television broadcast branding will include digitally enhanced rink boards for both home and away games, as well as in-arena rink board signage for home games.
Martin Ballard, VP of Corporate Partnerships for the Ottawa Senators, stated that they are thrilled to welcome ToonieBet as an official partner. He expressed excitement about the partnership with the team.
He also said that cooperating with a brand that shares their commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, they look forward to delivering memorable moments and engaging their passionate fanbase in new and innovative ways.
Soft2Bet’s Chief Marketing Officer, Oksana Tsyhankova, commented on the partnership. She said that partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone. This partnership reinforces their strong brand presence in Ontario.
She also said that, in a short period, they have achieved impressive performance and retention results. Their primary focus is on creating localized, engaging experiences for Canadian players, which makes ToonieBet truly stand out.
