New sportsbook has a motorsport-inspired identity tailored to local fans.
A new Romanian sportsbook designed to cater to local habits and preferences, Soft2Bet has launched TopBet.ro. The brand combines competitive odds with fast mobile journeys. It features an auto-themed identity that resonates with local fans. They built the platform with a clear focus on motorsport and match-day culture.
TopBet.ro tunes its platform to how Romanians follow sports from launch. Football and motorsport take centre stage, with timely markets, match-day boosts, and content that reflects the weekly rituals of supporters. Romania’s proximity to major European circuits and easy short-haul travel make it a natural home for motorsport fans. TopBet.ro caters to them with creative campaigns, themed missions, and seasonal offers built around grand prix weekends. The same care is evident throughout the interface: clear navigation, quick bet placement and a clean, mobile-first design.
Soft2Bet’s chief product officer, Yoel Zuckerberg, said that with TopBet.ro, they set out to create a brand that feels Romanian from the first tap, then added MEGA missions and challenges that turn derby days and grand prix weekends into journeys people return to. What they prove on their own brands becomes the toolkit they offer partners, combining culturally tuned products with measurable engagement and the ability to scale with minimal integration effort.
TopBet.ro’s brand representative commented that they designed TopBet.ro for Romanian fans who want more from every match. Together with Soft2Bet, they built a platform that connects sport, competition and rewards in a way that feels natural and exciting. Their goal is to give every player the chance to experience the game like a champion.
Together with sports, TopBet.ro offers a comprehensive casino lobby for quick breaks or a change of pace. It features well-known slots, live dealer tables, and sports-themed titles. The platform delivers all games in a mobile-first format with clear navigation and fast load times. The experience runs on Soft2Bet’s performance-first platform, providing speed, stability, and smooth gameplay. It also includes responsible gaming tools tailored to local requirements. A key part of this is MEGA, or Motivational Engineering Gaming Application. This engagement engine turns play into progress through missions, challenges, and quests that unlock rewards and keep sessions fresh.
