Softswiss has introduced a suite of new features to its Affilka affiliate platform. These updates aim to provide greater transparency, improved functionality, and more revenue opportunities for its partners. Among the major updates is the addition of a Traffic Report tool, which provides affiliates with detailed, click-level analytics. This includes breakdowns of user activity such as clicks, registrations, deposits, and conversion rates — allowing for deeper insight into campaign performance.
Another key update is a new API integration for marketing campaigns and tracking links. This API enables affiliates to pull real-time data on their promotional activities directly into their own systems. With access to up-to-date information, affiliates can make quicker, data-driven decisions to optimise campaigns and improve ROI. This aligns with Affilka’s ongoing mission to streamline operations and support partner growth.
Additionally, Affilka now allows affiliates to earn commissions not only from their direct traffic but also from sub-affiliates. Specifically, they can earn a share based on the net gaming revenue generated by players referred through their extended network. This feature opens up new possibilities for expanding affiliate partnerships and increasing passive income for existing users.
Gleb Bichan, Product Lead at Affilka by Softswiss, highlighted the impact of the updates and said the new tools help affiliates work more efficiently and gain clearer insights into key performance metrics. He emphasized that the team developed these innovations in response to direct feedback from partners seeking more advanced reporting and revenue tracking.
Affilka by Softswiss will showcase these enhancements at iGB L!VE. The event will take place at ExCeL in London, United Kingdom, on July 2–3.
Attendees can get a firsthand look at the upgraded platform. It helps affiliates uncover new growth opportunities and boost profitability in a competitive and evolving iGaming landscape.
