SOFTSWISS is a global iGaming software provider. It has published the Sportsbook KPI guide, a practical framework for managing sportsbook performance day to day. It helps operators move beyond surface-level metrics to build a clearer understanding of what truly drives performance, profitability, as well as long-term player value.
The Sportsbook KPI guide is based on the expertise of SOFTSWISS Sportsbook Team. It reflects the growing need for structured, decision-ready analytics ina more competitive, as well as regulated market.
This ebook was developed in response to key industry challenges identified by close partnership with clients. Rising acquisition costs, players with higher expectations, tighter regulation, as well as intense competition have changed how operators measure performance. Traditional metrics such as GGR or Gross Gaming Revenue and NGR or Net Gaming Revenue remain essential. Yet, they should be analyzed in context.
For instance, a big spike in turnover during a major tournament may seem positive. Nonetheless, it may turn out that this increase will not improve business performance in the long term after accounting for bonuses and analyzing conversion and churn rates.
The KPI framework presented in the ebook connects financial results with acquisition efficiency, player behavior, retention dynamics, as well as operational stability. This lets operators to understand not just what happened, but why it happened nad what to do next.
SOFTSWISS structured the guide around three practical categories. First is Business and Profit KPIs. They show financial performance and magin health. Second is Growth and Funnel KPIs which track acquisition efficiency and conversion by key lifecycle stages. Third is Engagament and Operational KPIs. These reflect activity depth, player experience, as well as day-to-day stability.
Each category explains what metrics measure, why they matter, and how they connect to other indicators. This structure helps operators identify early warning signals, as well as spot hidden inefficiencies to evaluate the real quality of growth.
