Today, the Summer Olympic Games kick off. This brings profitable opportunities for sports betting operators during the typically quiet post-UEFA Euro period. SOFTSWISS is a global tech expert with over 15 years of experience. It provides innovative iGaming solutions, and shares valuable tips and strategies to help operators maximize their benefits during this major sporting event.
This 2024, the opening ceremony takes outside traditional stadiums. The grand start of the 2024 Summer Olympic Games happens on the Seine River. It has 10,500 athletes from 206 countries floating down the river on boats. A notable feature of this year’s event that can attract a new audience is the debut of breaking or breakdancing as a new competitive sport.
Operators have a lot of opportunities for the Olympics beyond popular sports. These sports include football, basketball, and tennis. Athletes will compete in 45 disciplines, where strategies are being offered to attract niche sports fans. Operators can expand their player base and introduce newcomers to their brand by offering diverse welcome bonuses.
Another approach is geo-targeting. Operators can engage old and new bettors without causing adverse reactions by allowing players to bet on their compatriots.
SOFTSWISS Sportsbook’s Head, Alexander Kamenetskyi shares that that Olympic Games bring another unique opportunity to the table. This year, the Olympics follow the UEFA Euro, allowing operators to engage dormant players who typically awaken for major football events like the FIFA World Cup and UEFA Euro.
The stability of the project increases with more sports bettors familiar with different sports. For that reason, operators encouraged to target to familiarize players with as many sports possible. Bettors tend to wager on team sports such as football traditionally. This should attract around half of all bets. Other popular sports like basketball and tennis are expected to garner up to 40% of wagers, with swimming, archery, gymnastics, and track and field also drawing attention.
