Southampton Football Club is proud to announce Asahi UK as its new Official Beer Partner. This exciting collaboration will bring a premium selection of beers to St Mary’s Stadium. Staff will serve them using cutting-edge technology and upgraded bar infrastructure.
As part of the agreement, Asahi UK’s premium beer portfolio will be available throughout the entire stadium. This includes the Fan Zones, The Dell, concourses, and hospitality lounges. Fans can look forward to enjoying popular choices like Asahi Super Dry, Peroni Nastro Azzurro, Meantime Dial Lager, and Meantime Anytime IPA. Non-alcoholic options will also be available, ensuring a wide variety for every matchday crowd.
Asahi UK will also enhance the overall fan experience. They will install state-of-the-art pouring equipment and modernise bar facilities throughout the venue. This upgrade promises faster service and a higher-quality experience for supporters.
Greg Baker, Chief Revenue Officer at Southampton FC, said he was excited about the partnership and welcomed Asahi as their Official Beer Partner. As a globally renowned brand recognized for its premium quality and innovation, Asahi brings a new energy to our matchday experience. Our shared commitment to excellence makes this a natural and exciting partnership that will significantly benefit our fans.”
Jerry Shedden, Director of Sales at Asahi UK, also shared his enthusiasm. He said they’re thrilled to partner with Southampton FC and bring fans a premium range of beers. He added that they look forward to helping create a great matchday atmosphere at St Mary’s and supporting the Saints in their push to return to the Premier League.
The partnership marks a new chapter in matchday hospitality, elevating the game-day experience for all who visit St Mary’s.
