The gambling authority of Sweden, Spelinspektionen, has issued a restriction against Yomoly Ltd. The company offered gambling services to users in Sweden without the required authorization to operate in the country.
Spelinspektionen confirmed the prohibition order against Yomoly. The company was found operating illegally, offering betting and casino services without authorization under Sweden’s Gambling Act.
Authorities opened an investigation against Yomoly Ltd after suspicions arose from the website hellcase.com. It appeared to be offering games to users based in Sweden, without regulatory approval. The report highlighted that Yomoly marketed its services on video-sharing sites like Twitch and Kick. It exploited loopholes in editorial responsibility.
The enforcement action by the Swedish regulator is a continuation of its policy to take swift action against unlicensed providers.
Spelinspektionen stated that blacklisting Yomoly adds to previous enforcement actions. These actions were taken against Btix Operations and Ryker BV.
Comparably, those companies had been offering online games to players in Sweden, without the appropriate licenses in place.
Spelinspektionen has issued a final warning to all these entities. Failure to comply with the cease and desist orders could result in financial penalties or legal action.
The order mandates a full exit from the Swedish market. This includes restricting access for Swedish IP addresses and halting all promotional activities aimed at attracting users.
The action looks to punish the companies responsible. It also forms part of the responsibility to protect consumers in the Scandinavian country, to uphold the integrity of the local market, also to adhere to to licensing system of Sweden.
In September, Spelinspektionen opted to shut down an ongoing probe into the Swedish Postcode Association.
Following a recommendation from the country’s consumer watchdog, the regulator stated that it would take no further action in the Svenska Postkodlotteriet case.
