The experts in betting, forecasting and analytics in sport, Sporting Risk, has officially launched its content with Pragmatic Play. This vital collaboration is delivering an elevated sports betting package for Pragmatic Play Sports customers.
The content agreement covers the best domestic football leagues. It offers 42 player markets, 16 team markets, and 14 match markets. You can combine all these in a limitless number of pre-canned bet builders.
Sporting Risk manages every element, from market creation to settlement. It offers price boosts and presents stats-driven bet prompts to give customers the rationale and context for their bets. It includes lineup management and dynamic pricing adjustments.
Pragmatic Play is utilizing the advanced user interface of Sporting Risk. This allows for immediate pricing changes and manipulation of the product. The trading tool allows the application of custom rules to different market segments. They categorize these segments by leagues, bet types, teams, players, and specific props. You can implement these rules manually or through an API.
A streamlined and flexible integration process for partners is being provided by the Sporting Risk, reducing resource requirements and accelerating the timeline for going live.
Andy Phillips, CCO of SportingRisk.com, commented that an extensive list of tier-one operators use Pragmatic Play’s sportsbook solution. Their predictive modelling and sports analytics expertise is driving growth in key markets.
SVP of Sports at Pragmatic Play, Gareth Cook added that betting on the actions of individual football players has fast become a key growth area within any global sportsbook. They are already seeing users favoring these types of markets over more traditional football markets and they worked very quickly to add these markets to their existing football offering. Their partnership with Sporting Risk allows Pragmatic Play Sports clients access to a full range of player props and interval-based betting markets across multiple football competitions globally.
