Sportradar has extended and expanded its partnership with Bundesliga International for 6 years. Bundesliga is a subsidiary of the DFL or German Football League that manages deals for the country’s top two leagues.
The global deal runs to the of the 2031-32 season. This newly extended partnership of Sportradar and Bundesliga International will distribute data and audio-visual products around the world.
For Bundesliga 1 and 2, Sportradar will remain the official provider of betting and streaming rights. This also covers other DFL properties like the German Supercup and relegation playoff matches.
The deal grants Sportradar’s clients to sub-license video content from Bundesliga and Bundesliga 2. It will also collect and exclusively distribute live match data for betting purposes.
Sportradar will also provide betting and streaming rights for all WOW Virtual Bundesliga esports offering in all matches. Moreover, Sportradar will work with DFL to expand the scope of the Sportradar Virtual Sports Bundesliga.
The collaboration also covers services such as education and prevention. This includes existing bet monitoring through Sportradar’s Universal Fraud Detection System.
Bundesliga International chief marketing officer Peer Naubert said in a statement that the league has long been regarded globally as a frontrunner when it comes to cutting edge innovation. He also added that their long-term partnership with Sportradar continues to reflect this.
Moreover, Naubert mentioned that from the start, they have been aligned in pushing the boundaries of technology for the benefit of the fan. This early prolongation, which by the end will take them to more than 25 years of collaboration, is an outcome of the trust and excitement they share for the future.
On the other hand, senior vice-president of rights and strategic projects at Sportradar, Moritz Gloeckler also welcomed the new deal.
He said that they are the ideal partner to work with the football league in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and Artificial Intelligence.
