Buzzwords such as AI and personalization have become increasingly common in the iGaming industry over the past few years. They mostly appear in panel discussions, interviews, and industry reports. These terms often feel more performative than practical. Insiders, usually bound by NDAs, cite them to sound credible rather than explain how they actually apply.

Yet, the new feature of Stake, finally shows players what these concepts look like in practice. SlotGPT takes its name from the chatbot ChatGPT by OpenAI. It lets players type their slot idea into a message box. After moderation, they receive a play-ready game added to a publicly available pool.
The feature has taken off quickly. By the time of writing, SlotGPT had already generated over 10,000 slots. More than 5,000 of these went live on Friday alone. Players are experimenting with themes and graphics predictably, instead of game mechanics, which remain largely uniform.
Even more predictably, pop culture dominates a lot of creations. Players have been requesting slots inspired by Stranger Things with the second volume of the fifth and final season of the show released recently.
Internet phenomena span from 2025’s breakout sensation Labubu to older memes like Pepe the Frog and the late Harambe gorilla. Slot developers have immortalized all of them in games.
Just like the mini-games launched in September 2025 by Maksim Afanasev of Sportradar that focused on daily life in the sector, slots referencing the iGaming industry itself have also appeared.
From Apple vs. Samsung to Mac OS vs. Windows, slot developers also showcase tech rivalries, including the SlotGPT vs. ChatGPT title.
Other brand-specific requests appear to hit a wall. Suggesting that moderation of Stake draws the line at commercial branding, searches for Nike, Adidas, or Xiaomi returned no results at the time of writing, likely to avoid unauthorized promotion.