With pending regulatory approval, Stake is advancing its expansion into regulated markets with the purchase of MocinoPlay, a Danish operator.
MocinoPlay has driven significant growth for its VinderCasino brand in recent years.
According to Stake, it aims to accelerate this momentum. It plans to do so by leveraging its global presence. Additionally, it will use its expertise in marketing and product development.
The move aligns with strategic focus of Stake on regulated markets. This follows its entry into newly regulated markets in January of Brazil.
The Danish accession strengthens the foothold of Stake in Northern Europe. It also complements its previous acquisitions. These include IdealBet in Italy, acquired in July of the previous year, and Betfair Colombia, acquired in November 2023.
Stake described these additions as part of its strategy for long-term, sustainable growth in regulated markets. This supports its ambition to become the leading casino of the world and entertainment brand.
Easygo’s Chief Strategy Officer, Brais Pena, said that this acquisition will give them access to another high-value, regulated market. He highlighted the exciting growth opportunities it presents. Easygo is the technology powerhouse behind Stake.
He also said that they have already expanded their local presence in Latam and Southern Europe. Therefore, making their mark in the north was the clear next step.
Pena added that they are showcasing their clear ability to succeed in highly regulated markets. This provides them with a blueprint for entering other territories where compliance is crucial.
The chief strategy officer also said that the team behind MocinoPlay have done an impressive job in growing the VinderCasino brand in the Danish market and they look forward to integrating the winning formula of Stake to super-charge this growth and reach even more Danish players.}
From the Danish Gambling Authority, the asset is subject to approval.
On the other hand, Peter Eugen Clausen, CEO of MocinoPlay, said that Easygo is setting new standards in the gambling industry. He expressed excitement about being part of this journey.
