Stake secured a five-year licence from the Danish Gambling Authority. The company has officially launched its operations in Denmark. This launch is part of its long-term international expansion strategy. Parent company Easygo supports the Danish market entry as it pursues global growth opportunities across regulated online gaming jurisdictions. The Danish launch follows the company’s acquisition of the Danish-facing online casino brand VinderCasino from MocinoPlay a year earlier. The acquisition strengthened the operator’s market positioning and helped prepare its operations before entering the local regulated environment.
As part of its regional development strategy, Stake Denmark will establish its new national headquarters starting in March at Parken Stadium, the national football stadium of Denmark and the home venue of FC Copenhagen. The company selected the location to enhance brand visibility and strengthen local market integration. The operator aims to build stronger engagement with Danish customers by aligning its global technology infrastructure with local marketing initiatives, customer service standards, and responsible gaming practices. It also supports Denmark’s sports and entertainment ecosystem.
Peter Eugen Clausen said Denmark is one of Europe’s most well-regulated and highly competitive online gaming markets. He explained that the Danish regulatory framework promotes fair competition while maintaining strong consumer protection policies. According to Clausen, Danish players can expect a premium entertainment experience supported by Stake’s global platform capabilities, high-performance digital infrastructure, and continued investment in product innovation and player safety mechanisms.
Meanwhile, Brais Pena, Chief Strategy Officer of Easygo and a 2025 Gaming Intelligence Hot 50 honouree, said Denmark represents the company’s entry into the Nordic region. He described the launch as a significant achievement in one of Europe’s most mature and high-value regulated gaming markets. The company will continue evaluating additional regulated jurisdictions for future market expansion.
