Gross gaming revenue in Sweden rose 1.9% year-on-year to SEK7.02 billion (€638 million). The regulated gambling market showed steady growth in Q2 2025. Data from Spelinspektionen revealed this was a 5.9% increase compared to Q1.
Generating SEK4.63 billion, up 1.4% from the same quarter in 2024, online gambling remained the largest contributor. Making a difficult comparison, the figures were notable since the second quarter of the previous year. It had seen elevated sports betting volumes connected to Euro 2024 of football. In spite of that, the online sector gains, underscoring its dominant role in the Swedish market.
State-controlled lottery, as well as slot machine activity delivered the sharpest rise among all verticals. Reaching SEK 1.42 billion, this segment increased by 10.2% year-on-year. Bingo revenue under the same category stayed flat at SEK49 million. In contrast, revenue from lotteries for public benefit fell 5.3% to SEK846 million.
Land-based commercial gaming, including slot machines in restaurants, contributed SEK63 million. This is up slightly from 2024. The final Casino Cosmopol venue, which closed in April, contributed just SEK8 million in its last weeks. Svenska Spel could have kept it open until year-end, but the early closure followed a government vote to abolish land-based casinos by January 2026.
Concerns remain about the market’s channelization rate, which tracks how much gambling occurs through regulated operators. This comes even as revenue indicators moved upward. The latest figures of Spelinspektionen, placed the overall rate at 85%, short of the target of the regulator of 90%. With estimates suggesting channelization between 72% and 82%, online casino keeps on being the weak spot.
Industry voices have expressed alarm over the shortfall. The Swedish Trade Association for Online Gambling (BOS) issued a letter warning of risks to consumer protection and tax revenues. The group also criticized the scope of an upcoming government inquiry, saying it would fail to address the challenges.
