Aristocrat rebranded its real money gaming (RMG) division as Aristocrat Interactive. It has entered into a partnership in Vickers.bet, a United Kingdom based operator.
Vickers.bet will migrate to the iGaming and sports solution of Aristocrat Interactive under this agreement. For Aristocrat Interactive’s iGaming white-label division, this marks the first UK deal.
Vickers.Bet will integrate suite of online casino games and sports betting technology of Aristocrat Interactive as part of this partnership. The game titles include Double Bubble, Secrets of the Phoenix, and Buffalo. It also includes a broader range of games available through aggregation platform of Aristocrat.
Moreover, the platform will incorporate international horseracing offerings. This will expand the existing portfolio of Vickers.Bet.
Aristocrat Interactive VP of Sales, Freddie Bowring commented that this partnership highlights part of their strategy to expand Aristocrat Interactive’s footprint in the UK market at a time when many B2B providers have faced challenges.
Earlier this year, Aristocrat Interactive was officially launched. Under a single entity, it consolidates the operations of Anaxi and NeoGames.
The division operates through five business units which are iLottery, content & aggregation, gaming systems, iGaming & sports and iGaming white-label.
Each unit is focusing on specific services within the digital gaming landscape. This is with the iGaming white-label division targeting independent operators in regulated markets.
The recent restructuring of Vickers.Bet integrated numerous business units into a unified operation. The aim is to streamline offerings and enhance its global competitive position in the digital gaming industry.
