VIP Play, a mobile gaming operator, is preparing to launch in West Virginia through a partnership with Delaware North. The company will operate in the state under the Wheeling Island Casino license of North Wheeling. As part of the agreement, Delaware North will receive a percentage of VIP Play’s online net gaming revenue.
Currently, VIP Play operates in Tennessee through its ZenSports platform. The company plans to launch a new VIP Play app in Tennessee early this year. It aims to expand its presence in other states as well. The operator aims to go live in West Virginia by the start of the 2025 collegiate American football season. This move will tap into the state’s sports and gaming market.
Bruce Cassidy, CEO and Chairman of VIP Play, expressed that West Virginia is an ideal market for the company’s U.S. expansion. He emphasized the company’s excitement about adding online casino offerings to their U.S. portfolio. This move is a strategic step to broaden their reach. Cassidy highlighted that VIP Play is eager to introduce its mobile app to West Virginia residents and visitors. The app will offer a fresh and engaging gaming experience within the state’s growing online gambling landscape.
VIP Play’s expansion into West Virginia is part of its broader strategy to grow across the U.S. It aims to introduce innovative gaming solutions to new markets. This move strengthens the company’s position in the competitive mobile gaming industry. It also reflects the rising demand for online gaming options, especially in sports betting and mobile casinos.
