On February 20, Athletico Paranaense announced Viva Sorte Bet as its new master sponsor. The company is part of the Viva Sorte Group. The brand will be featured on the main space of the red-and-black jersey until December 2026.
Viva Sorte Bet is an arm of Viva Sorte Capitalização that launched in 2025. It already has collaborations with other big names in Brazilian football.
Viva Sorte Group’s founder and owner, Renato Ambrósio, discussed the partnership maintained in 2024 with Santos and Sport. Both clubs competed in Série B of the Brasileirão. In the present year, Furacão will compete in the competition.
Renato Ambrósio shared that he used to live in Curitiba and is familiar with Athletico-PR’s journey. Based on his experience, he believes the fans will support and fight alongside the team. He added that the club has everything it needs to reclaim its rightful place in Série A.
According to him, Viva Sorte is preparing a series of experiences and activations for fans. This includes an official capitalization bond, which will be called Viva Furacão.
The ‘Furacão’ also announced another new collaboration, in addition to the master sponsor. The sponsorship of Viva Sorte Capitalização is also part of Grupo Viva Sorte. It will have its name displayed next to the crest of the club, at chest height.
Mario Celso Petraglia, President of Athletico Paranaense’s Board of Directors, expressed gratitude for the partnership with Grupo Viva Sorte. He highlighted that they are happy to have the Paraná-based company by their side during this period of reconstruction. This partnership will further strengthen the club to achieve its goals.
Renato Ambrósio also celebrated the collaboration and reinforced the commitment to Athletico and its fans.
Ambrosio said that their main goal with this partnership is to help Athletico return to the elite of Brazilian football and remain among the greats in the country. They believe in the potential of Furacão and they are here to join forces, investing in the club and creating unique experiences for the fans.
