7K, a Brazilian online betting operator, has signed a high-profile collaboration with the popular educational YouTube channel “Você Sabia?”. The brand aims to strengthen its presence in digital entertainment and connect with younger audiences.
Both featured in Forbes Under 30, “Você Sabia?”, the largest educational YouTube channel, as the brand looks to strengthen its presence in digital entertainment and reach younger audiences.
Both featured in Forbes Under 30, “Você Sabia?” has become one of Brazil’s biggest online success stories since its launch in 2013. The channel is hosted by Lukas Marques and Daniel Molo. It ranks among the country’s top five by subscriber count and has amassed over 8 billion views. The duo is known for turning curiosity into fun and educational content.
The partnership is part of 7K’s strategy to expand its influence in digital content production and connect with new demographics. Ana Gaming is the founder and chair of the holding company behind 7K, Cassino, and Vera. She said the collaboration reflects the group’s commitment to innovation, transparency, and responsible entertainment.
According to Campos, the arrival of Você Sabia? strengthens the mission of the company to transform the igaming sector into a space of trust, transparency, and fun, adding that the duo inspire millions with content that educates and entertains at the same time.
7K already works with major personalities like Hulk, Xand Avião, Craque Neto, and André Henning. The brand is now expanding its presence in the creator economy. The brand aims to engage more young audiences and online communities.
Você Sabia? has become a global reference in educational and curiosity-driven media with more than 12 years of content creation. It has won major awards including iBest, Prêmio Influenciadores Digitais, and Meus Prêmios Nick. YouTube has also recognized it as the largest Education channel in the world. Moreover, it collaborated with major brands like Amazon, Adidas, Pfizer, Itaú, Disney, Google, and Warner.
