X and MGM’s sports betting division teams up to integrate sports betting statistics into the platform.
MGM Resorts International’s online gambling subsidiary BetMGM is partnering with X (formerly known as Twitter). The reason for this partnership is to bring sports gambling stats to the social media platform.
MGM revealed a partnership with UK gambling operator GVC Holdings with a portfolio of highly lucrative hotels in Las Vegas. This values at approximately 15 billion dollars. This was in July 2018 and it led to the establishment of BetMGM, aiming to capture the US sports betting and online gaming market.
While the detailed financial terms of the collaboration has not been revealed yet, the intention is to introduce a feature for X soon. This feature will showcase betting odds and provide a direct link to BetMGM. It will allow users to place bets.
This is an important moment for both companies with the National Football League Super Bowl. Super Bowl is just two weeks away. X’s strength lies in live events. The social media platform gained a record-breaking 28.4 million tweets. The said record was made during the broadcast in 2015. However, Elon Musk cut most of the company’s staff. Elon Musk is the new X’s owner. Since then, the platform has been plagued by outages during high-traffic events. Last year, X crashed during Super Bowl’s halftime show. Ahead of the big event, also in 2023, another outraged occurred. Musk emailed staff to stop developing new features.