After a series of social media posts suggested otherwise, Xbox denied having any collaboration with Kick, the controversial streaming service.
The official Kick X account recently caused a stir with a post. It featured an image of two people shaking hands. One of them was holding a package adorned with both the Xbox and Kick logos. The post included minimal text, simply reading “kick” or a handshake emoji followed by “xbox.” Before the image, an animation appeared that closely resembled the Xbox startup sequence. However, the Kick logo replaced the Xbox branding. A video then followed, showing someone unboxing a Kick-themed original Xbox. These visuals made it easy for viewers to assume the posts hinted at an official collaboration between the two brands.
In response to the confusion, Xbox clarified that it has no partnership with Kick. The statement addressed claims that Microsoft had formally teamed up with the controversial streaming service. Xbox further explained that Kick independently published the app on its platform, and it is currently reviewing it. The company emphasized that it will promptly remove the app if it violates any Xbox policies.
Kick, founded in 2022, has generated controversy largely due to its ties to the gambling industry. Unlike Twitch, which restricts gambling-related content, Kick continues to host gambling streams. Its founders, Ed Craven and Bijan Tehrani, are also the creators of Stake, a crypto casino. Despite the controversy, Kick has earned a reputation for welcoming creators who were restricted, banned, or censured on other platforms. High-profile personalities such as Félix “xQc” Lengyel and Kaitlyn “Amouranth” Siragusa have made use of Kick’s platform.
The situation remains under close observation, and Xbox’s review will determine whether the Kick app can remain on its platform. Fans and users should stay tuned for updates on this story. The outcome could affect both platforms, their audiences, and the creators who rely on them for content distribution.
